THE NORTH AMERICAN LAGER...
A BEER THAT UNITES US ALL.
Canadians drink more lager than any other kind of alcohol. From ball parks to brew pubs — sometimes you just want a nice “beer-flavoured-beer”. It’s fizzy. It’s yellow. It’s easy drinking. When you drink Canadian icons like Molson, Labatt, and Moosehead — you’re drinking a North American lager.
For CANADA 150 — we want to challenge every brewery (and home-brewer!) in the country to make YOUR best “Beer flavoured beer” and release it on July 1, 2017. The more “Canadian” you can make it — the better. Let’s unite around the beer that Canadians drink most — and collectively raise a glass to “Canada”.
Beyond a Canada 150 toast on July 1, we’re inviting everyone to send a six-pack (or two) to the celebrity-judged “Great Canadian Lager Challenge”, held July 14th & 15th as part of Propeller Brewing Co’s 20th Anniversary celebration in Halifax, NS.
Awards & recognition will be given for
(1) Most Patriotic Canadian Beer
(2) Best use of local ingredients, icons and/or story.
COMMIT TODAY — YOU CAN BREW A GREAT CANADIAN LAGER FOR CANADA 150!